Ayşen Ismayilova, Nargiz Niftaliyeva

Key words: personality, social anthropology, culture, group, activity, communicatio

Ayşen Fakhraddin Ismayilova, Nargiz Nazim Niftaliyeva

 PERSONALITY AS A MODEL OF PSYCHOLOGY AND SOCIAL ANTHROPOLOGY

Summary. If we look at the times before the modern era, the identity of the person was mostly defined around the statuses he was born in the society where he was born. From the moment he came into the world, everything about what he was and how he was was determined by his environment. The individual was formed within the framework of the role assigned to him and was seen within this framework until his death. He didn't have much of an alternative but to live. With modernization, the statuses that can be obtained later have become the main factor that determines a person's personality. The personality factor became more relevant as the era became more modern.

In addition to words, personality is formed and represented by social life, culture, clothing, non-verbal forms of communication, space, objects used, eating and drinking habits, accessories and jewelry. This makes the concept of identity relevant to many fields of science, from economics to sociology, from psychology to anthropology, from sociology to law. This multidimensional structure of personality and the fact that different fields of science deal with each dimension make personality a complex and highly controversial topic.

In social anthropology, identity expresses one's understanding of social and cultural reality. In other words, it consists of elements such as how an individual defines himself, how he is formed by the group he belongs to.

In psychology, when a person is evaluated as a personality, his social side comes to the fore. In psychology, personality refers to the social quality that an individual acquires in objective activity and communication and characterizes the degree of representation of social relations in personality.