Gultekin Ismayilova

FORMATION OF PUBLIC OPINION IN THE CONDITIONS OF INFORMATION SOCIETY

Abstract. The article is devoted to the study of the phenomenon of public opinion in modern information society. Identification of the main characteristics of public opinion in the information society is carried out by studying mass communications. The process of public opinion formation involves a complex interaction of various factors that affect the interpretation of information

Keywords: mass consciousness, analytical result, social group, information war, manipulation