Shahla Mustafa İbrahimova

THE ROLE OF THE RUSSIAN LANGUAGE IN BUILDING INTERCULTURAL COMMUNICATION

Abstract. The article analyzes the role of the Russian language in intercultural communication. Its value as a means of influencing culture, a method of professional and academic communication, and its role in education and diplomacy are examined. The study emphasizes the value of the Russian language as an intercultural bridge and examines the obstacles to its widespread use in a globalized world, such as competition with English and learning difficulties. The main focus is on the potential of the Russian language in the digital age and its function in conveying different cultural ideas.

Keywords: intercultural, Russian language, communication, global medium, interactivity