Sabina Arif Aliyeva

Abstract. In an increasingly globalized world, knowledge of business English is not just a luxury but a necessity. Investing in this skill has become a priority for companies aiming to remain competitive internationally. Such investments not only lead to business success but also contribute to the personal and professional development of employees and the entire organization. Ultimately, English proficiency is a crucial element of success in today’s business world, serving as a communication tool that opens doors to global markets, broadens horizons, and establishes long-term business relationships on the international stage.

Key words: globalization, cross-cultural communication, international business, English proficiency, negotiation, economic integration, multinational companies