Gulnara Namik Rzayeva, Khurshud Jalil Ismayilova

PROTECTION OF THE AZERBAIJANI LANGUAGE IN THE PERIOD OF GLOBALIZATION: A PRIORITY DIRECTION OF STATE POLICY

Abstract. This article examines the protection of the Azerbaijani language in the context of globalization and digitalization as a priority area of ​​public policy from a scientific and analytical perspective. The study analyzes the interaction of languages ​​in the modern information environment, the impact of social media and digital technologies on national languages, and the opportunities and risks posed to the Azerbaijani language. The role of language in protecting national identity, statehood, and national-spiritual values ​​through state programs, decrees, and orders, as well as legal and institutional mechanisms, is substantiated. The article highlights measures taken to strengthen the position of the Azerbaijani language in the digital environment, improve the terminology system, protect linguistic norms in the media and educational environment, and address existing risks. The study demonstrates that protecting the Azerbaijani language is not only a cultural issue but also has strategic significance in terms of national security, national identity, and statehood.

Keywords: Azerbaijani language, globalization, state language policy, national identity, language protection, digital environment, linguistic culture, state programs, language security